"There will not be a consumer boycott. The public will not suddenly start buying Whoppers instead of Big Macs or Apples instead of IBMs. Trust me, I'm from Nike. Nobody actually swaps brands because they heard the company did something bad. They keep on buying their favorite product at their favorite price. Yes, there is going to be a media backlash. But there is not going to be a consumer backlash." (>>)